Gary Freitas is a passionate storyteller and the founder of Lumapixel, a video and content production company he established almost 20 years ago in Sydney, Australia. With thousands of brand and TVC videos under his belt, Gary blends creative vision with sharp commercial insight, delivering compelling content that connects brands with their audiences. Highlights include, capturing sustainable practices for global coffee and chocolate brands in Rwanda and Ghana as well as leading the aerial video team at the 2016 Rio Olympics, Gary’s experience is as diverse as it is impressive. His decades-long partnership with Lumapixel’s top clients stands as a testament to his ability to forge long-lasting client relationships built on trust and shared vision.

Nic is one of the steady hands at the helm of Lumapixel, and most of our clients BFFs. His unmatched broadcast experience and razor-sharp project management skills ensure every creative vision is delivered on time, on budget, and at the highest quality.
Nic has an uncanny ability to connect with everyone he works with. His knack for keeping the team energised—fueled by flat whites is what keeps Lumapixel’s operations seamless. When he’s not masterminding smooth operations, you’ll find Nic practicing Brazilian jiu-jitsu, grooming his moustache, or patrolling the surf as a volunteer lifesaver—proving that his commitment to helping others,  extends far beyond the office.

Krystal leads our Post-Production division, ensuring that client vision, design and story align with brand expectations through Art Direction. With a passion for continuous learning and skill diversification, she brings 15 years of experience across broadcast, TV, and content creation. Having dedicated over a decade to Lumapixel and its client partners, she is renowned for delivering high-quality creative work that consistently meets deadlines and exceeds expectations. Outside of work, Krystal’s interests span from reading, creative writing, sketching, and piano to her most recent interest in health and fitness. She finds joy in almost anything that distracts her from the nearest available sample sale.

Süha is a storyteller at heart, blending a Master of Fine Arts from Columbia College Chicago with a passion for crafting narratives that resonate. As a director at Lumapixel, Süha brings a unique perspective shaped by years of experience in Istanbul, Chicago, Los Angeles, and now Sydney. Known for his meticulous attention to detail and collaborative spirit, Süha ensures every frame, cut, and concept is aligned with the client’s vision while pushing the boundaries of creativity. His ability to foster a positive, creative environment makes him not only a driving force in the industry but also a true joy to work with. His passion for storytelling knows no bounds, making him an integral part of the Lumapixel team and a trusted partner in bringing our clients ideas to life.