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Video Marketing for Business – Benefits & How to Get Started
What is Video Marketing
Video marketing is the process of using video content to promote a business. This can be done in a number of ways, including creating content that promotes specific products or services, creating video ads as part of a digital marketing strategy, or using video as a way to engage with customers on social media channels.
In this blog post, we will cover everything you need to know, from different types of marketing videos, the cost and benefits of video marketing, how you can get started, and how to measure the ROI on a video marketing campaign!
Is Video Marketing effective?
Video marketing can be an extremely effective way to reach more customers and grow your business. By creating high-quality videos that are relevant to your target audience, you can capture the attention of potential customers and keep them engaged with your brand and offering.
However, just like any other marketing strategy, video marketing is not guaranteed to be successful. To be most effective, your content should be high quality, relevant to your target audience, and easy to access and watch.
What is the cost of video marketing?
The cost of video marketing can vary depending on the type and quality of content you produce. If you are keen to do it yourself, there are many online resources that can help you produce videos yourself without spending a lot of money. For example, YouTube offers a vast array of tutorials on video production that include genre specific tips and tricks as well as step-by-step guides on almost every video editing software in existence. For those on extremely tight budgets there are many free software programs that can help you create high-quality videos. The video creation process can also be costly if you need to buy microphones, video cameras etc however, it is possible to shoot and edit an entire video using a smartphone and free apps if your heart desires. If do-it-yourself video isn’t your thing or you want to produce content at a more professional level for your brand then a video marketing agency is a better bet, as they provide all the equipment, personnel, editing, and most importantly the creative support you need to produce transformative video. Video marketing agencies costs range from several hundred to several thousand dollars for larger creative web or TV campaigns.
Video Marketing Statistics
YouTube has over 122 million daily active users, making it the perfect platform for video marketing campaigns and if engaging a professional video marketing agency it is a great platform to research what you like and find some inspiration. Another platform that is good in this way is vimeo.com
By 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than it was in 2017 (Cisco).
72% of customers said they would rather learn about a product or service by way of video.
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster).
79% of people say they’ve been convinced to buy or download a piece of software by watching a video,
Different Types of Marketing Videos
1. Brand videos
A brand video showcases your company and its products or services. It can be an advertisement, or content that introduces viewers to your company, its mission and values. Brand videos are a great way to introduce new customers to your business and make a good impression. They can also help build trust and loyalty among existing customers.
2. Explainer videos
An explainer video is a high quality video that explains what a product or service is. It can be animated or be more of a talking head style video with people simply speaking on camera. Animated videos are fun to watch and they can help people learn about your product or service quickly especially if it is a complex concept or story to grasp.
3. Customer testimonial videos
Just like it sounds, this is a video featuring customers talking about their experience with your product or service. Customer testimonials are powerful because they show potential customers that your product or service is valuable and worth investing in, how it solves a comparable problem or pain point, and makes the customer experience relatable.
4. Behind-the-scenes videos
This is a video that gives viewers a peek behind the scenes at what goes on in your business. Behind-the-scenes videos are great for humanising your brand and giving potential customers a look at exactly what goes into running your organisation.
5. Event videos
Hosting, running, or participating in an event can be a great way to extend and profile your organisation as an expert in a certain field, but recording and sharing an event as on-demand content can raise the bar on how impactful it can be. Event videos are a great way to show potential customers what your business is all about, share salient content with those who were unable to attend the live or virtual event, and demonstrate how involved you are in the professional community.
6. Educational or How-to videos
This is a video that teaches viewers how to do something related to your business or a product or service offering. How-to videos are a great way to show potential customers that you’re an expert in your industry, speak directly to them, and that you can help them with their needs. In its most basic form you can do this yourself with a phone and
7. Interview videos
Often referred to as talking heads, interviews are an art all their own and require expert direction to get the best from the speaker on camera. This is particularly apparent with talent that isn’t media trained or when you want people to speak naturally and conversationally. A great interview is insightful, comfortable, and build on the rapport between the interviewer and interviewee so the audience can relate to the speaker’s content.
As you can see, there is a diverse range of different content types that you can create to promote your business. The key is to find the type of video that will resonate with your target audience and help you achieve your marketing goals as outlined in your strategy or by your brand.
Now that we’ve gone over some of the different types of videos you can create for your business, let’s talk about the benefits.
Benefits of video marketing for businesses
Increased reach and engagement
With video, you have the potential to reach a large audience with your message. You can also use it to drive engagement with customers and prospects, by creating content that is relevant and interesting to them.
Improved brand awareness and recall
Video is a powerful tool for building brand awareness. People are more likely to remember your message when they see it in this particular form, as opposed to reading it in text or hearing it in an audio clip. Additionally, video allows you to tell your story in a way that is engaging and visually appealing, which can help people connect with your brand. Video also has an emotive quality, allowing you to express feelings in a way that no other format can match.
Generate leads and sales
Video can be used to drive leads and sales for your business. By including a call to action in your video, you can encourage viewers to take the next step in the buying process. Additionally, video can be used to nurture prospects through the sales funnel, by providing valuable information that helps them make an informed decision.
Build trust and credibility
Video is a great way to build trust and credibility with potential customers. When people see you and your team on screen, they will get a sense of who you are and what your business is all about. This can help them feel more comfortable doing business with you. If you’re looking for a way to reach more customers and grow your business, video marketing is a great option to consider.
Getting started with video marketing is easy – all you need is a
camera, video editing software and some creativity! If you’re not familiar with the video creation process, there are plenty of online resources that can help you get started, such as YouTube tutorials or hiring a video production company.
Video Marketing Strategy to Help You Get Started
If you’re looking to create a video for your business, there are a few things you need to keep in mind. First, think about the goal of your video – what do you hope to achieve? Is your goal to generate leads, increase brand awareness, or simply educate viewers about your products or services? Once you know what you want to achieve, you can start planning its content.
Second, make sure that your video is relevant to your target audience. Who is your video meant for? Consumers? Prospects? Industry professionals? Tailor your video content and tone accordingly.
Third, make sure that your video is high quality and visually appealing. Viewers are more likely to stick around for a video that looks good and is easy to watch. If you’re not sure how to make your video look its best, consider hiring a video production company that specialises in video marketing.
Finally, don’t forget to include a call to action at the end of your video. Whether you want viewers to visit your website, sign up for your email list, or simply learn more about your products or services, make sure you tell them what you want them to do next.
Measuring ROI of Video Marketing Campaigns
As video becomes an increasingly popular content format, marketers are looking for ways to measure its return on investment (ROI). While ROI can be tricky to calculate for any type of marketing initiative, there are a few methods you can use to get a sense of whether your video marketing efforts are paying off.
One way to measure the ROI of your video marketing is to track how many leads or sales you generate from the traffic your videos drive to your website. To do this, you can add unique tracking codes (UTMs) to the links in your videos that lead viewers to your site. This will allow you to see how much traffic each video is generating and what kind of conversion rate it has.
Another way to measure the ROI of your campaign is to look at the engagement metrics for your videos. These can include things like views, watch time, shares, and comments. By looking at how engaged viewers are with your videos, you can get a sense of how effective they are in terms of driving interest and awareness for your brand or product.
Finally, you can also survey your customers or website visitors to ask them directly about the impact of your video marketing. This can be a great way to get feedback on specific videos or campaigns, and it can help you understand how well your videos are resonating with your target audience.
By using some or all of these methods, you can start to get a sense of whether your video marketing efforts are paying off. While ROI can be tricky to calculate, it’s important to try to measure it in some way so that you can continue to improve your video marketing strategy over time.
So there you have it! Our complete guide to video marketing for businesses. By following these tips, you’ll be able to create high-quality videos that will help promote your business and reach a wider audience.
If you’re not sure where to start, our team at Lumapixel can help! We specialise in video production and video marketing, and we would be happy to chat with you about creating a video strategy for your business. Contact us today to learn more!